Guest Lecture : The Assam Royal Global University

A Report On The Talk Given By Dr. Sreyashi Mukherjee
On 14th Sept 2023

Topic : Utterly Amul: Recasting Hybridizations Of Nation And Womanhood

Sreyashi Mukherjee in her talk entitled "Utterly Amul: Recasting Hybridizations of Nation and Womanhood" presented research carried out by her at Drexel University, Philadelphia, USA. She began by portraying the rise of Amul in 1946 through the efforts of Dr. Verghese Kurien and Prime Minister Jawaharlal Nehru. She argued that the Amul product caught the attention of the nation when in 1966 it began its advertising campaign with the ungrammatical but fun tagline, "Utterly Butterly Amul".

Dr. Mukherjee's research showed how a young nation was presented through the advertising campaign and how the trajectory of the nation was reflected through the years by Amul, touching upon key issues of politics, gender and identity. Apparently fun, tongue in cheek media comments are politically and sociologically significant, was how Dr. Mukherjee concluded the session.

Organized By: Department Of Political Science, RSHSS

The talk was attended by The Chancellor, ViceChancellor, Deans of the University, and other faculty members and a good number of students. Prof. Jagadishwar Prasad Chaturvedi spoke about the importance of learning an Indian language to understand the rich cultural heritage of India and exhorted the Chancellor and Vice Chancellor to open up the School of Languages to many more local languages of the North East. His talk was much appreciated for the insights that he provided on Ancient Indian text and writing.

The RSHSS organised a talk on "Understanding Indian Knowledge System: Literary Criticism in Hindi and other Indian Languages" as a first of a series on Indian Knowledge System (IKS).

an analysis of Shankar Dev in understanding manner in which Assam has adapted and contributed to the rich heritage of India. Prof. Mahanta's talk was highly analytical and informative and both the speakers left an indelible Prof. Mahanta delt with similar issues and added mark on the audience.

Prof. Jawaharlal Prasad Chaturvedi Professor (Retd.) Of Hindi, University Of Calcutta

Prof. Pradip Jyoti Mahanta VC Royal School Of Communication & Media Profession, Dept. Of English

5-Days Workshop On Research, Academic Writing And Latex

While learning and studying for exams undoubtedly expands student's knowledge, it involves learning only few skills. Project work and workshops redresses this balance, by fostering a wide range of skills and enhancing capabilities to synthesize, articulate, define problems, formulate hypotheses, experiment, analyze, interpret, plan and execute the results of an experiment or investigation and draw conclusions from data. Project work and workshops allow students to learn 'actively' and take responsibility for and ownership of their ideas.

The best curriculum strikes a perfect balance between knowledge and skills and helps students develop their understanding of both themselves and the world around them.

Get Amazing Experience With Us

Shape Your Future With Us

Join the Best University!

Go Global With RGU

Experience The Best Campus Life

Guest Lectures/ Workshops

Topic : Utterly Amul: Recasting Hybridizations Of Nation And Womanhood

The RSHSS organised a talk on "Understanding Indian Knowledge System: Literary Criticism in Hindi and other Indian Languages" as a first of a series on Indian Knowledge System (IKS).

5-Days Workshop On Research, Academic Writing And Latex