Dr. Abheeshek Dev Roye
Assistant Professor
Dr. Abheeshek Dev Roye
Assistant Professor
Qualifications
- Ph.D. in Marketing (June 2021– March 2026), Indian Institute of Management Kozhikode
- PGDM in Development Studies (2017–2019), Entrepreneurship Development Institute of India, Gandhinagar
- B.Tech in Electrical and Electronics Engineering (2010–2014), SRM University, Chennai
Total Experience:
- 4 years
Industry Experience:
- 4 years
Research Interests:
- Subsistence Marketplaces & Consumer Well-being
- Digital Payments Adoption & Financial Inclusion
- Retail Environment in Emerging Markets
- Aesthetic and Sensory Marketing
Paper Publications in Journals:
- International: 3
Book Chapters Published:
- 1
Any Other Achievements/Awards:
- Participated in the Doctoral Participant-Centred Learning workshop in Mumbai by Harvard Business School India Research Centre (2025)
- Delivered instructional sessions on Systematic Literature Review Methodology, Picture elicitation interview method, Marketing & Poverty for first and second year doctoral candidates at IIM Kozhikode (2024 & 2025)
- Guest Lecturer on Business Communication at Gujarat Law University (2021)
- Journal Reviewer: International Journal of Consumer Studies, IIM Kozhikode Society & Management Review
- Conference Reviewer: American Marketing Association (AMA) Summer Conference (2024), Australia and New Zealand Marketing Academy (ANZMAC) Conference (2023)
